What is Off-page SEO? Off-Page SEO Techniques

What is Off-page SEO?

Off-page SEO is used to improve the ranking of the site in search engine result pages.

Why is Off-page SEO?

The off-page SEO technique is used to give the best results to the viewers. It is difficult to rank the pages on search keywords. In order to rank the web pages, It tells the search engine that your website is important to the users.

6 Factors influence link value for off-page SEO

• Anchor text to link your site
• Age of the link
• Number of links on the linking page
• The relation between your site and the linking site’s subject
• The trustworthiness of the linking site
• The authority of linking site and linking page

Off-Page SEO Techniques

1. Link building for Off-page SEO

It is one of the best techniques is backlinking which creates natural links to your page.

Linking your site to well-reputed sites leads to more traffic and improves the ranking of your site. users can easily navigate other pages that they find relevant.

How to create backlinks

• Join Association
• Create quality content
• Reach out to journalists or bloggers
• Share on social media

Use tools to create backlinks

2. Blogging for Off-page SEO

It is one of the best ways to create links from your content for your brand. On your blogs, user can comment or share your information, by that it gets noticed and start building natural links. If you write posts continuously, you will become more knowledgeable,  users will look first at your content for updates and trends.

3. Social media marketing for Off-page SEO

Social media will not impact the ranking, but it creates awareness about your brand. Your content is easily approachable to the users through social media which is becoming more important today for business.

If your brand is not approachable, you can create social media account start writing a blog in which you can influence your brands. Create relevant content and that should easily readable by the users. You will get comments on both blogs and social media pages which in turn increases your brand promotion.

4. Influencer marketing for Off-page SEO

You make use of online influencers to promote your brands. You can promote your brand through Instagram, youtube, or any other platform. It will generate more traffic to your site and create awareness about your brands.

5. Social bookmarking for Off-page SEO

You can save your particular web page and you can revisit it later in this social bookmarking. Users can access these bookmarks from any device. Users can share these bookmarks with their team.

[Learn about: On-Page SEO]