In On-page SEO, you need to optimize your web page content to rank your website high in the search engine result pages. You need to optimize the title of your content, your web page URL, meta description, and internal links.
It improves your website ranking, brings more traffic to your website.
Factors for On-page SEO
- Title tag
- Meta description
- Heading tags
- Alt tags
- Internal linking
- Optimizing your title tags and meta descriptions
- Writing in-depth and quality content
- Clean up your website code
- Smooth user navigation
- Speed up your site
Techniques for On-page SEO
URL for On-page SEO
URL is the address of your page on the internet
URLs of your webpage should include a brief description of your topic.
Ex: If your webpage is about how to increase traffic to your website, then, your URL would be www.yoursite.com/increase-traffic-to-website.
You can also use keywords instead of using long strings makes your site easy to navigate and give a better idea about your page topic for the users.
Title tag On-page SEO
The title tag is the title of your page that appears only in the search results.
If you want to show your website on search engine result pages, You should tell Google about your pages. Use specific keywords in the title tag of each page, makes it easy for search engine crawlers to understand your website.
Ex: If your page is about WordPress plugins, then, Title would be the top 10 best WordPress plugins.
Meta description for On-page SEO
A meta description is a summary of your pages and that appears in search engine result pages. It does not affect the on-page optimization directly, but it helps users to learn more about your pages. But Google will bold the user search keywords that appear in your meta description, this is why you should optimize your meta description. The meta description should be optimized to 160 characters for better results.
Heading tags for On-page SEO
Use a Heading tag in your post that improves the readability of your content. If you are writing a blog post, You should use heading tags throughout the content to make it more readable for the users. You can also use heading tags to your related keyword for better search results. Use the H1 tag for primary keywords.
Alt tags for On-page SEO
Alt tag provides more information about multimedia like images or videos.
Search engines can not see your multimedia, alt tag is used to tell Google about your images. Always use the alt tag for your images, it helps users if they can’t interact with the content. if you use alt tag, your content will be accessible by the users that are browsing your site.
Keywords for On-page SEO
It describes words in SEO to target user search queries.
If you use keywords in your content helps users to easily find your site through search engines. Using keywords throughout the content makes Google read it and rank it. Use keyword research tools for researching your keywords according to your content.
Content for On-page SEO
Content is an answer for your users and context for the search engine.
Optimizing your content helps Google to understand and rank your content by that users can easily find your website.
To optimize your content, do the following things
- Use keywords in your headings and paragraphs
- make use of heading tags throughout the content
- use proper images in your content
- Use grammar and spelling check
- You should not give wrong information in your content
Page speed for On-page SEO
It measures the loading time of the content of your site.
Every page should take less than 3 seconds to load otherwise users may leave your site and start searching other pages. Speeding up your website helps to improve your rank.
Interlinking for On-page SEO
Internal link helps users find your website, find new content, understand the context of different pages.
Use internal links to improve your On-page SEO
- add links to your related and existing content in new posts
- add links from related, existing content to new pages.
Every new page should contain at least 2 to 3 links to it for better results.
Mobile-friendliness for On-page SEO
Most of the search results come from mobile devices. If the users are able to access your site on mobile or tablets, the ranking for your website will go down. You should optimize your content for mobile users. Mobile-friendliness is also a ranking factor for ranking your site on Google.