How to Setup Google Analytics

Google Analytics is a tool that helps you to understand what users doing on your website. in this blog, You will learn about how to set up Google Analytics.

It provides information about

• website’s visitors
• what type of content they are seeing
• Their behavior while viewing your site

Why Google Analytics?

You get the following information from Google Analytics

• Overall traffic you get to your site
• Traffic comes from which website
• Amount of Traffic to an individual page
• Whether visits come from desktop or mobile

How to SetUp Google Analytics

Step1: Setup Google Tag Manager

• Go to Google Tag Manager Dashboard
• Create an account
• Fill in the details and click on continue

• You need to set up the container
• Enter your domain name
• you need to accept terms and conditions
• then, click on continue

• Paste the above code on each page of your website
• Paste the first snippet code into the header tag
• paste the second snippet code into the body tag

If you are using wordpress, you can paste these snippets directly into your wordpress theme.

Step2: Setup Google Analytics

• You need to log in to the GA page.

• You need to enter the account name, name, and website URL
• Select category and time zone.
• Then, accept the terms and conditions
• you will get your tracking ID.

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Step3: Setup Google analytics tag with Google Tag Manager

• Go to Google tag manager dashboard
• click on add new tag button
• Then, you need to create a new website tag

You need to customize two areas

• Configuration
• Triggering

•  Click on the tag configuration button.

• Then, choose ‘Universal Analytics to create a tag

• Now click on Google Analytics Settings
• then, click on the new variable from the drop-down menu.
• Then, it will take you to a new page where you need to enter your Tracking ID.

• go to the ‘Triggering’ section
• Click on the ‘Triggering‘ button
• click all pages
• click on save.

Step4: Setup Google Analytics Goals

• Go to the Google Analytics dashboard,
• Click on the ‘Admin’ button
• Click on the Goal button
• it will take you to a ‘Goals‘ Dashboard
• You can create a new Goal.

Then, choose the type of goal,

• Destination
• Duration
• Pages/Screens per session
• Event

Step5: Link to Google Search Console

• Click on the Gear icon 

• Then click on property settings.

• Scroll down and click on Adjust Search Console
• You can add your site to Google Search Console
• Click on Add button.

 

 

• At the bottom click on Add site to Search Console button.

• Enter your website name
• and click Add.
• Click on save
• You will back to Google Analytics.