What is SEO and How Does it Work

SEO is important for a website to rank higher in the search engine results. If you optimize your site for a Search engine, it will increase user experience and users can engage more on your site. In this blog, you will learn about what is SEO and how does it work.

What is SEO and How Does it Work?

Search engine optimization is the process of increasing the visibility of your web pages based on frequently used searches.

Search engine optimization (SEO) is the process that increases the chances of your web pages visible to the users that frequently searched by users.

Why SEO?

When a user search for a webpage frequently, SEO will direct to previously searched web pages instead of directing to other unrelated searched. The amount of time required to search WebPages will be decreased.

How does it work?

When a user searches for a web page, SEO will search the content of the web page based on the user’s keywords. SEO will count the number of times that a user’s search keyword occurred in the content of the web page. It will rank the web pages based on the repeated searched keywords.  Then, It will assign the highest rank to those web pages whose content contains more keywords searched by the users. Web pages that are having the highest rank will be at the top list.

On-Page SEO

On-page SEO refers to optimizing the content of your web page, title tags, meta description, web page URLs, and internal links. It improves your website ranking and brings more traffic to your website.

Factors for On-page SEO

• URL
• Title tag
• Meta description
• Heading tags
• Alt tags
• Keywords
• Content
• Speed
• Internal linking
• Mobile-friendliness

Off-page SEO

The off-page SEO technique is used to give the best results to the viewers. It is also difficult to rank the pages on search keywords. It tells the search engine that your website is important to the users.

Factors for off-page SEO

• Anchor text to link your site
• Age of the link
• Number of links on the linking page
• The relation between your site and the linking site’s subject
• The trustworthiness of the linking site
• The authority of linking site and linking page

[ Learn About: What is Off-page SEO? Off-Page SEO Techniques ]

[ Learn About: What is On-page SEO? On-page SEO Techniques ]